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Why are You REALLY Expanding? Don’t Let the Status Quo Hurt Your Business Life


Today’s guest on The Prosperity Perspective dissects the hard truth of following the well-beaten path for entrepreneurs and coming up unhappy. Guest Chris Dayley will share his hard-learned experience with host Liam Leonard that you shouldn’t do what others are telling you to just because you don’t know what you want. Chris shares how much better his life was when he stopped trying to scale, focused on partner relationships, and even better prepared himself for a zombie apocalypse.


3 Key Takeaways:

  • Get yourself to a place where you can say no to clients who would be a bad fit. You will get so much more fulfillment when both parties are happy.

  • Don’t force yourself into a business path just because it feels like the thing everyone else is doing. Chris was happier when he STOPPED scaling and sees more growth because of it.

  • It is never a bad idea to invest in your self-development, even if that’s the only investment you are making for the business right now.


Listen to the Full Episode:


Show Notes:

[0:20] Guest Chris Dayley introduces himself and shares his background

  • The most surprising thing that he didn’t like about growing a company was how sales-heavy expansion would be

[8:00] Chris’s whole role had to shift when he began hiring versions of himself in order to handle client losses and escalations

[8:50] What is Chris doing differently today with his new agency?

[10:20] 1) Chris charges a lot more for his services

  • “I know what I’m worth to my clients, so I feel confident turning away someone who’s not a good fit.” -Chris Dayley

[12:20] 2) Chris is doubling down on partner relationships

[13:54] Now that Chris has become more profitable, what is his strategic framework behind how he invests?

[22:20] Chris shares one piece of advice he would offer to entrepreneurs in the midst of their journey

  • “Don’t think you need to do what everyone else says you need to do.” -Chris Dayley

[26:05] Chris shares a quick story on deciding to do what’s best for you and not what others are telling you


About Chris Dayley:

Chris is a digital marketing entrepreneur, speaker, and neuro marketer who gets excited about helping businesses learn what users want on their websites using psychology-based testing and analytics. His agency, Smart CRO, is a full-service agency that helps companies run strategies to improve website profitability.


Connect with Chris Dayley:

Chris’s Website: smart-cro.com


Connect with The Prosperity Perspective Podcast:

 
 
 

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