Keep your Customers Close and Your Investments Closer

damottaleonardweb
May 31, 2022
2 min read

Host Liam Leonard is joined by investor and SaaS expert Jeroen Corthout to share why he hasn’t changed their investment strategy since day one. Investing in the business may be the best choice you can make for your own company. Staying close to your customers might be the other. Gain Jeroen’s full explanations on these and more here on The Prosperity Perspective.

3 Key Takeaways:

Don’t jump the gun when starting out in the SaaS and tech space. This means you need to troubleshoot with surveys and not hire on extra people from the get-go.
One of the most overlooked necessities when it comes to SaaS is meeting with your clients. DON’T substitute this with a web sign-up form.
Invest back into the business; it will be one of your best calls. Keep a good eye on your available investment cash, however.

Listen to the Full Episode:

Show Notes:

[0:25] Jeroen shares his background in CRM systemization and his company, Sales Flare

[1:15] Was Jeroen always interested in the tech side of things?

[4:10] Was his tech experience more Business to Consumer (B2C) or Business to Business (B2B)?

[5:40] Jeroen explains his geographic background, living from the USA to Belgium.

[7:30] As Jeroen began to experience success, what was his framework for investing and did it change?

“We’re at the point of getting nice returns, so we want to ensure people are happy and get more value, so we keep building the same way.” -Jeroen Corthout

[11:43] The amount that they invest in the company increases with the revenue they receive

At what point does that reinvestment point start to change (considering diminishing returns)?

[14:50] For those in the tech space looking to get involved, Jeroen offers his recommendations for getting to a successful point like his

“For SaaS, the very most important thing: stay CLOSE to your customers.” -Jeroen Corthout

[21:02] Jeroen shares his unique experience with a startup incubator

[22:30] If Jeroen were to give one piece of advice, what was the key to his success?

“Hire slow, prioritize well, validate quickly, and keep a good eye on your available amount of cash.” -Jeroen Corthout

About Jeroen Corthout

Jeroen Corthout is co-founder and CEO of Sales Flare, an easier CRM program for small and medium-sized businesses selling B2B using all automated data. His entrepreneurial journey began as a teenager in web design, where he discovered his flair for design and working with customers. He specialized in biomedical engineering before moving to business school and then on to marketing. Jeroen found an opportunity to help people build websites in the marketing world and wanted to start his own company, the launching tools that resulted in the birth of Sales Flare.