Franchising More Than Food: Nail an Exit Plan and Prosper with This New Market Trend

damottaleonardweb
Jul 14, 2022
2 min read

Host Liam Leonard invites an expert–and he means expert–franchising advisor on this episode of The Prosperity Perspective. As a top 1% franchise broker and franchisee himself, Jon Ostenson relates the trends he sees in today’s market (the areas of focus might surprise you) and advises those considering a franchise on where to start–and how starting one could boost your exit plan exponentially.

3 Key Takeaways:

While the semi absentee franchise model is still proving helpful, you may want to consider a different approach.
Franchising may be the answer for creating a healthy exit.
Keep your eyes open to what is creating interest in the market today; it may not be in the food industry.

Listen to the Full Episode:

Show Notes:

[00:20] Jon introduces himself as opener to the world of opportunity for franchisees

[3:00] Once Jon reached the comfortable point of profitability, he explains the alternate ways he began to invest versus now

He began by investing in a public service portfolio

[6:30] Jon explains when investing in franchise became a focus for him

Jon shares his thoughts on non-food vs food franchises

[9:38] How does Jon’s described franchise model differ from the Search Fund model?

[11:35] Jon outlines how involved an attorney needs to be to properly run a franchise

[13:12] Are most of the franchises he works with service businesses?

[15:55] Jon shares the most exciting business opportunity he’s involved in today

[18:03] Working on the opposite side: the opportunity to franchise something that would do well in a new areas

[19:40] Jon leaves one last piece of advice with the audience

About Jon Ostenson

Jon is a top 1% national franchise broker, investor, author, and international speaker specializing in the area he has coined as ‘Non-Food Franchising.’ Having served as the President of an Inc. 500 franchise system and now as a multi-brand franchisee, Jon is uniquely positioned to educate others on franchising and franchise selection. Jon serves as CEO of FranBridge Consulting and has helped thousands of entrepreneurs and investors explore business ownership and investment opportunities. Jon is the author of ‘The Book on Non-Food Franchising’’ and is a frequent contributor and thought leader for publications on the topic of franchising and franchise investments. Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200+ locations.