Substance Over Size: Focus On Your Loyal 3,000 Subscribers with Lorraine Ball

damottaleonardweb
Apr 13, 2022
2 min read

Serial entrepreneur and SEO expert Lorraine Ball joins host Liam Leanord on the Prosperity Perspective to share her hard-earned knowledge on starting out in the real estate investment space with little to spend. Lorraine also gives her insight on investing in your business and 401Ks, and explains why both SEO and company email lists are usually approached with the wrong mindset.

3 Key Takeaways:

Lorraine’s favorite social media scheduling tool covers all social platforms and won’t require you to log in manually.
Why you should invest in a smaller, responsive email list over an expansive email list.
Most companies are focusing on SEO the wrong way; turn your attention to the people!

Listen to the Full Episode:

Show Notes:

[0:20] Lorraine introduces herself and her role as a serial entrepreneur

[0:52] Where Lorraine decided to invest once she reached a point of profitability

She gambled with real estate and borrowed a loan from herself

[4:45] What market and city were the next things for Lorraine as her business continued to grow?

Lorraine invested in matching 3% in her employees’ 401Ks

[10:33] What Lorraine would have done differently with her investments

[12:28] The most exciting thing that she is working on today

The course that surprised her with its high response: Content-Based SEO
- “It is my core belief that companies do SEO wrong. They obsess about keywords and Google. The bottom line is that Google doesn’t write us checks. People do.” -Lorraine Ball
“‘What are the questions people are asking when they come to Google?’ Google will actually tell you if you pay attention!”-Lorraine Ball

[16:28] The most powerful marketing tool that Lorraine uses today

“I think every business should have an email marketing strategy. Here’s the deal: when you build that list right, people pay attention.” -Lorraine Ball
“I would rather talk to 3,000 interested subscribers than fool myself into thinking there’s real value in an email list of 10,000 names when 8,000 don’t open it.” -Lorraine Ball

About Lorraine Ball:

Although the media is changing, Lorraine relies on the foundations of good marketing. She has developed more than 30 years of marketing roles in companies large and small, with specialties in web design, content marketing, inbound marketing, and social media.