Know Your Core Values and Create A Sellable Business

damottaleonardweb
Jun 16, 2022
2 min read

Do you have an exit in mind, and have you considered truthfully if your business is sellable? As businessman, podcaster, and multi-published author Robert Glazer explains, most of the people he works with have not fully made this assessment. On this episode of The Prosperity Perspective, Robert, alongside host Liam Leonard, lays out his advocations for clearly defining your values and starting with the end in mind. Prepare your business to sell, starting today.

3 Key Takeaways:

Clearly identifying what your core values will make you a better leader that is able to clearly articulate your trust points.
Start with the end in mind. Thinking of your exit strategy will help to set up the right execution/goals.
The best way to assess whether or not your business is sellable: what would happen to it if you went on a multi-month sabbatical?

Listen to the Full Episode:

Show Notes:

[0:20] Guest Robert Glazer introduces himself and his business background

He explains how he got into marketing and writing

[2:20] Once Robert had extra cash coming in, his framework for where he put it was diverse and business-focused

[4:45] Robert shares key questions to ask when assessing whether your business is sellable

[5:30] If you don’t pass that test but want your business to be sellable, Robert suggests resources for where to start

[6:30] How does Robert think about how much to reinvest in the company?

Robert’s risk appetite has changed over the years because of who and what he became responsible for

[14:01] Robert tells Liam about the most exciting thing he’s working on today: their team building course

[20:25] How does Robert balance the need to try new things and the need for process?

[21:50] Robert leaves listeners with advice: understand your values and start with the end in mind

About Robert Glazer

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.