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Trust Your Failures and Dare to Build Your Ideal Online Business


Guest Scott Aaron shares about having to run his family business for two years while his father was incarcerated– and then actively declaring bankruptcy of that business shortly after acquiring it as an adult. Yet, Scott shares how it was his failures that led him to create the online business that he not only loves but is not required to commit all of his time to today. Host Liam Leonard invites you to hear Scott’s top business venture advice on this episode of The Prosperity Perspective podcast.


3 Key Takeaways:

  • If you’re starting a business, you NEED to do thorough research to understand the wants of your ideal client. Don’t approach them with what you THINK they need.

  • Sometimes your business ventures are going to fail; don’t discount the real-world experience your failures have brought you.

  • Be willing to take that leap of faith and trust in your abilities as an entrepreneur in order to try something that you’re passionate about.


Listen to the Full Episode:


Show Notes:

[0:25] Guest Scott Aaron introduces his background in entrepreneurship and online business

[2:46] Scott explains how his parents’ role in health and wellness influenced his life as an entrepreneur

[4:00] Scott’s father’s time in prison left Scott to run the family gym on his own, teaching him about entrepreneurship with a real world education

[6:45] You have to know when to get out and take the opportunity when it comes

[10:00] The story continues: Scott took over the gym himself and discovered he was fighting a losing battle

[12:00] Scott was finally set free from the financial strain around running the gym and applied his new knowledge to an online business

[14:55] Scott explains the ways he reinvests in his online business today

[17:10] Liam asks Scott to describe what allowed him to move from a brick-and-mortar business model to an online business

  • Scott and his wife implement 4 business models on separate tiers

[26:50] What’s one piece of advice that Scott would give listeners in the active business trade?

  • REALLY understand the want and desire of your ideal client


About Scott Aaron

Internationally acclaimed and award-winning online marketer, 3x best-selling author, top podcaster, and speaker Scott Aaron is the go-to specialist when it comes to converting traffic, establishing connections, generating leads, creating sales, and building personal brands–all using LinkedIn.


Fully immersing himself in learning LinkedIn and social media strategies, Scott quickly gained traction as a leader in generating big results for other entrepreneurs, online business owners and business coaches.


Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics.

His program has helped thousands experience explosive growth following his proven system and strategies.


People-focused and result-driven, Scotts strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world.


Connect with Scott Aaron


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